Lisa Anne Marshall Marketing Experience

Experience

Corporate Alliances

Innovision Health Media, Boulder, Colorado

Managing Editor, Integrative Medicine: A Clinician’s Journal

Oversee all editorial aspects of running a 25,000-circulation peer-reviewed medical journal including developing editorial concepts, article solicitation, editing, taking articles through peer review and the journal through production, freelance and budget management; and working with the editor in chief, board members, reviewers, the designer, freelancers, sales staff, and sister publications. In 2007, brought the journal through a redesign. Duties also include creating web content, producing bimonthly enewsletters and advertising blasts, writing an introduction to the digital issue, and representing the journal at various conferences and trade shows.

Senior Editor, Alternative Medicine

Was brought on board directly after purchase to help organize, streamline, and redesign this 225,000-circulation consumer magazine. Position included writing, editing and proofing on all articles; supervising graphics and design; blue lines; web reproduction; and working with the advertising team. Areas of specialty: nutrition, dietary supplements, and energy medicine.

The Hain Celestial Group, Celestial Seasonings, Boulder, Colorado

Editor & Copywriter
Wrote or edited copy relating to Celestial Seasonings. Main projects involved monthly website writing and updating (www.celestialseasonings.com) and composing tea box copy for multitudes of new or revised SKUs (there were almost 200 SKUs, including translations in 10 other languages). Duties for selected SKUs included ascertaining FDA claims compliance with R&D, soliciting authors to write essays and quotes or finding published ones and researching their copyrights, writing about the tea types and flavors, proofing standardized box information, and obtaining language translations when necessary. Simultaneously, was responsible for copy of magazine/newspaper press releases and ads, direct-mail brochures, demo kits and promotions, in-store and publication coupons, and sell sheets for the sales teams. Also produced copy for retail products, including banners, calendars, puzzles and magnets. Other projects involved conducting research for newspaper articles (articles were then written by a hired agency), writing the annual report (about 14 editorial pages), and composing speeches for the Guest Relations Manager.

Penton Media, Natural Products Division, Boulder, Colorado

Executive Editor, Nutrition Science News (NSN)
Directed all editorial aspects of running a $3.2 million trade magazine, including budget control, spearheading new projects with the publisher, providing editorial leadership and vision, and managing an editorial and design staff of up to six. Position included writing, editing and proofing on all articles, supervising graphics and design, blue lines, web reproduction, and working with the advertising team. Also produced monthly scientific modules for pharmacists’ continuing education credit (CUs) and an annual article index. Trade duties entailed overseeing a biannual conference tract on natural healing, serving as either spokes- or chairperson for more than 30 tradeshows and conferences, and constant interfacing with industry VIPs and advertisers.

Executive Editor, Health & Nutrition Breakthroughs (HNB)
At the same time as running NSN (above), performed the same duties for a 250,000-circulation consumer magazine. This magazine used a majority of content from NSN, which had to be reworked for a consumer format. HNB operated with an independent budget and an additional staff of two to three. Interactions with the public adjoined those with industry VIPs and advertisers.

A Founding Editor/Managing Editor, Nutrition Science News
Performed same functions of NSN executive editor (above), coordinating all editorial aspects of running a start-up magazine: Developed editorial concepts and found authors, crafted infrastructure for author interactions (contracts, story guidelines, payment structures, editorial calendar, etc.), and determined streamlined operations to facilitate the production process.

Managing Editor, special inserts to Natural Foods Merchandiser (NFM)
Responsible for the creation and production of NFM special inserts, including the annual Herb Market Review, the spring Sports Supplement and the fall Personal Care Handbook. Along with regular NFM associate editor functions (below), duties included writing or editing stories, choosing graphics, and following the magazine through the production process.

Associate Editor, Natural Foods Merchandiser
Wrote features, columns and news; worked with freelancers; coordinated with graphic designers; helped to determine yearly editorial calendar; networked with industry members; and attended tradeshows and conferences.

The Washington Times Corporation, Washington, D.C.

Assistant Editor, The World & I Magazine
Coordinated all aspects of magazine editorial for various sections: Planed themes and contracted with authors for articles, edited stories, obtained photographs and other graphics, oversaw designers, tracked production. Circulation: 40,000.

The Times Journal Company, Springfield, Virginia

Copy Editor, Alexandria Journal, Arlington Journal,
Fairfax Journal and Prince George’s Journal
Proofread and corrected reporter’s stories, wrote headlines and cut lines, oversaw community reports and calendars, supervised designers, and closed out the four newspapers by giving final approval and sending them to press. Circulation: 330,000.

Assistant Editor, Alexandria Journal, Arlington Journal, Fairfax Journal,
Montgomery Journal and Prince George’s Journal
Wrote daily news summaries and features for the national and international sections of these five county newspapers, including weekly health and technology columns. Supervised designers. Circulation: 425,000.

Assistant Editor, Army Times, Navy Times, Air force Times and Defense News
Researched and wrote hard news and features. Circulation: 315,000.

American Indian Heritage Foundation, Falls Church, Virginia

Editor, Indian Heritage News
Founded a newsletter for this multimillion-dollar nonprofit organization. Tasks included writing hard news and features, creating layout and design of an 8-page tabloid, contracting a graphic designer and printer, overseeing publication, and supervising three photographers. Circulation: 200,000.

Readers Digest, Branch Office, Washington, D.C.

Assistant Editor, Reader's Digest
Researched story proposals, including reference and bibliographic material, contacts, and background information. Also wrote chronologies and prepared comprehensive, analytical reports to be included in published stories. Circulation in the millions.

Freelance Experience

Editor, Writer: Am currently editing a 300-page astrology book and working on several websites and brochures.

Editor, Writer for the Natural Products Industry including magazines such as Delicious! Living (Penton Media) and HealthSmart Today (Impakt Health).

Editor, Writer in Nelson, New Zealand, for authors and students

Staff Journalist: Operation Raleigh Expeditions™ in Alaska (sponsored by Prince Charles, Great Britain)

Copy Editor: Council for Exceptional Children (Alexandria, Va.), Gannett Radio Publications (Roslyn, Va.), Defense News and Journal Life (The Times Journal Company), and The Washington Times (The Washington Times Corporation)

Foreign Correspondent: Hello magazine, an Indonesian English-language magazine for teens

Foreign Correspondent (in Bandung, Central Java, Indonesia): Radio Rupublik Indonesia, serving as an English news radio broadcaster; and Suara Merdeka (an Indonesian national newspaper), serving as a foreign reporter

Awards

Newspaper Design Award from the Society of Newspaper Design for competition in the category “Regularly Appearing News Section.” (Seventh Annual Design Competition; 300 newspapers submitted entries)
—1986

Education

The National Journalism Center, Washington, D.C.
•Educational seminars and internship

University of Virginia, B.A., Political and Social Thought (Interdisciplinary major)
•Minor: German; Additional concentration: Economics

Universitat Salzburg, Austria
•A matriculated student; Instruction by Universitat professors in German

Travel

Have traveled two or more times to six of the seven continents (sans Antarctica), visiting select countries numerous times and totaling some 32 countries in all.

Languages

German and Indonesian


Home	Contact Information	Core Competencies	Experience	Clips

	Experience Corporate Alliances Innovision Health Media, Boulder, Colorado Managing Editor, Integrative Medicine: A Clinician’s Journal Oversee all editorial aspects of running a 25,000-circulation peer-reviewed medical journal including developing editorial concepts, article solicitation, editing, taking articles through peer review and the journal through production, freelance and budget management; and working with the editor in chief, board members, reviewers, the designer, freelancers, sales staff, and sister publications. In 2007, brought the journal through a redesign. Duties also include creating web content, producing bimonthly enewsletters and advertising blasts, writing an introduction to the digital issue, and representing the journal at various conferences and trade shows. Senior Editor, Alternative Medicine Was brought on board directly after purchase to help organize, streamline, and redesign this 225,000-circulation consumer magazine. Position included writing, editing and proofing on all articles; supervising graphics and design; blue lines; web reproduction; and working with the advertising team. Areas of specialty: nutrition, dietary supplements, and energy medicine. The Hain Celestial Group, Celestial Seasonings, Boulder, Colorado Editor & Copywriter Wrote or edited copy relating to Celestial Seasonings. Main projects involved monthly website writing and updating (www.celestialseasonings.com) and composing tea box copy for multitudes of new or revised SKUs (there were almost 200 SKUs, including translations in 10 other languages). Duties for selected SKUs included ascertaining FDA claims compliance with R&D, soliciting authors to write essays and quotes or finding published ones and researching their copyrights, writing about the tea types and flavors, proofing standardized box information, and obtaining language translations when necessary. Simultaneously, was responsible for copy of magazine/newspaper press releases and ads, direct-mail brochures, demo kits and promotions, in-store and publication coupons, and sell sheets for the sales teams. Also produced copy for retail products, including banners, calendars, puzzles and magnets. Other projects involved conducting research for newspaper articles (articles were then written by a hired agency), writing the annual report (about 14 editorial pages), and composing speeches for the Guest Relations Manager. Penton Media, Natural Products Division, Boulder, Colorado *Executive Editor, Nutrition Science News* (NSN) Directed all editorial aspects of running a $3.2 million trade magazine, including budget control, spearheading new projects with the publisher, providing editorial leadership and vision, and managing an editorial and design staff of up to six. Position included writing, editing and proofing on all articles, supervising graphics and design, blue lines, web reproduction, and working with the advertising team. Also produced monthly scientific modules for pharmacists’ continuing education credit (CUs) and an annual article index. Trade duties entailed overseeing a biannual conference tract on natural healing, serving as either spokes- or chairperson for more than 30 tradeshows and conferences, and constant interfacing with industry VIPs and advertisers. Executive Editor, Health & Nutrition Breakthroughs (HNB)** At the same time as running NSN (above), performed the same duties for a 250,000-circulation consumer magazine. This magazine used a majority of content from NSN, which had to be reworked for a consumer format. HNB operated with an independent budget and an additional staff of two to three. Interactions with the public adjoined those with industry VIPs and advertisers. A Founding Editor/Managing Editor, Nutrition Science News Performed same functions of NSN executive editor (above), coordinating all editorial aspects of running a start-up magazine: Developed editorial concepts and found authors, crafted infrastructure for author interactions (contracts, story guidelines, payment structures, editorial calendar, etc.), and determined streamlined operations to facilitate the production process. Managing Editor, special inserts to Natural Foods Merchandiser *(NFM)* Responsible for the creation and production of NFM special inserts, including the annual Herb Market Review, the spring Sports Supplement and the fall Personal Care Handbook. Along with regular NFM associate editor functions (below), duties included writing or editing stories, choosing graphics, and following the magazine through the production process. Associate Editor, Natural Foods Merchandiser Wrote features, columns and news; worked with freelancers; coordinated with graphic designers; helped to determine yearly editorial calendar; networked with industry members; and attended tradeshows and conferences. The Washington Times Corporation, Washington, D.C. *Assistant Editor, The World & I* Magazine** Coordinated all aspects of magazine editorial for various sections: Planed themes and contracted with authors for articles, edited stories, obtained photographs and other graphics, oversaw designers, tracked production. Circulation: 40,000. The Times Journal Company, Springfield, Virginia Copy Editor, Alexandria Journal, Arlington Journal, Fairfax Journal and Prince George’s Journal Proofread and corrected reporter’s stories, wrote headlines and cut lines, oversaw community reports and calendars, supervised designers, and closed out the four newspapers by giving final approval and sending them to press. Circulation: 330,000. Assistant Editor, Alexandria Journal, Arlington Journal, Fairfax Journal, Montgomery Journal and Prince George’s Journal Wrote daily news summaries and features for the national and international sections of these five county newspapers, including weekly health and technology columns. Supervised designers. Circulation: 425,000. Assistant Editor, Army Times, Navy Times, Air force Times and Defense News Researched and wrote hard news and features. Circulation: 315,000. American Indian Heritage Foundation, Falls Church, Virginia Editor, Indian Heritage News Founded a newsletter for this multimillion-dollar nonprofit organization. Tasks included writing hard news and features, creating layout and design of an 8-page tabloid, contracting a graphic designer and printer, overseeing publication, and supervising three photographers. Circulation: 200,000. Readers Digest, Branch Office, Washington, D.C. Assistant Editor, Reader's Digest Researched story proposals, including reference and bibliographic material, contacts, and background information. Also wrote chronologies and prepared comprehensive, analytical reports to be included in published stories. Circulation in the millions. Freelance Experience Editor, Writer: Am currently editing a 300-page astrology book and working on several websites and brochures. Editor, Writer for the Natural Products Industry including magazines such as Delicious! Living (Penton Media) and HealthSmart Today (Impakt Health). Editor, Writer in Nelson, New Zealand, for authors and students Staff Journalist: Operation Raleigh Expeditions™ in Alaska (sponsored by Prince Charles, Great Britain) Copy Editor: Council for Exceptional Children (Alexandria, Va.), Gannett Radio Publications (Roslyn, Va.), Defense News and Journal Life (The Times Journal Company), and The Washington Times (The Washington Times Corporation) Foreign Correspondent: Hello magazine, an Indonesian English-language magazine for teens Foreign Correspondent (in Bandung, Central Java, Indonesia): Radio Rupublik Indonesia, serving as an English news radio broadcaster; and Suara Merdeka (an Indonesian national newspaper), serving as a foreign reporter Awards Newspaper Design Award from the Society of Newspaper Design for competition in the category “Regularly Appearing News Section.” (Seventh Annual Design Competition; 300 newspapers submitted entries) —1986 Education The National Journalism Center, Washington, D.C. •Educational seminars and internship University of Virginia, B.A., Political and Social Thought (Interdisciplinary major) •Minor: German; Additional concentration: Economics Universitat Salzburg, Austria •A matriculated student; Instruction by Universitat professors in German Travel Have traveled two or more times to six of the seven continents (sans Antarctica), visiting select countries numerous times and totaling some 32 countries in all. Languages German and Indonesian	My wide range of experience and diverse skills will bring expertise to any project you need completed.